EastCoast MuralPros launches AIA course on direct-to-wall printing

EastCoast MuralPros has rolled out an AIA-accredited continuing education course to teach architects and design professionals about direct-to-wall printing. The Vernon, Montana company says the course is meant to widen awareness of an alternative to vinyl wall graphics as specification decisions are made.

Why it matters: - EastCoast MuralPros is trying to get direct-to-wall printing considered earlier in project planning, when architects and designers choose finishes, branding and wayfinding. - The company frames the technology as an alternative to vinyl-based wall graphics, not a replacement for all existing methods. - The push also ties into sustainability and workplace-quality conversations that influence procurement decisions in built environments.

What happened: - EastCoast MuralPros announced an AIA-accredited continuing education course for licensed architects and design professionals. - The course introduces direct-to-wall printing, a process that places high-resolution graphics directly on interior and exterior surfaces. - The company said the course is part of a broader effort to close an awareness gap in the environmental graphics market. - EastCoast MuralPros is based in Vernon, Montana.

The details: - Direct-to-wall printing uses specialized equipment to apply pigment or ink directly to masonry, drywall, plaster and other substrates. - The finished graphic becomes part of the wall instead of sitting on top as a separate layer. - The company says the method removes the need for vinyl materials, pressure-sensitive adhesives and seams. - EastCoast MuralPros says those differences can affect installation logistics, lifecycle planning and material handling during construction. - The course is designed to explain where direct-to-wall printing can be specified and how it fits with design goals and construction timing. - The education content is aimed at the schematic and design development phases, when many specification decisions are made. - EastCoast MuralPros also offers live demonstrations, sample installations and formal presentations to help decision-makers evaluate the process on real surfaces. - The company reports that Adam Herz, CEO and Partner, came to environmental graphics after more than 20 years on Wall Street. - Herz said, “Most people don’t realize another option exists.” - The quote reflects the company’s view that vinyl wall graphics remain the default choice because many specifiers know that format well. - EastCoast MuralPros says the course is one part of a multi-pronged effort to bring technical clarity and practical examples to specification teams. - The company website is More information.

Between the lines: - EastCoast MuralPros is positioning education as a sales and market-development strategy, not just a training program. - The accreditation gives the company a way to reach architects and designers at the point where product categories are often narrowed. - The company’s emphasis on demonstrations suggests direct-to-wall printing still needs visual proof before many buyers will specify it. - The use of workplace research and sustainability language shows the company is linking graphics decisions to broader facility goals, not just aesthetics.

What’s next: - EastCoast MuralPros plans to use the course, demonstrations and project portfolio to expand awareness of direct-to-wall printing. - The company expects architects, designers and institutional buyers to compare the method with other finishes and graphic options during future specifications. - EastCoast MuralPros says its longer-term goal is to make direct-to-wall printing a familiar choice in environmental graphics planning.

The bottom line: - EastCoast MuralPros is betting that education will open the door for a printing method it says can simplify installation, reduce material layers and broaden design options.