CitroTech names Sim Farar as strategic advisor

CitroTech Inc. said July 29, 2026, that it has appointed Sim Farar as a strategic advisor to help the specialty chemical company pursue government, public safety and wildfire defense opportunities. The move comes as CitroTech expands its certified partner network and pushes broader deployment of its fire defense technology.

Why it matters: - CitroTech is trying to widen adoption of its wildfire defense technology in public-sector and safety-focused markets. - Sim Farar brings government, diplomacy and corporate connections that could help CitroTech open new commercial channels. - The appointment comes as wildfire preparedness and environmental stewardship are becoming bigger priorities for agencies and communities.

What happened: - CitroTech Inc. appointed Sim Farar as a strategic advisor and consultant. - Farar will advise executive leadership on strategic commercial opportunities. - The main focus will be government, public safety and wildfire defense initiatives. - CitroTech announced the appointment on July 29, 2026, in Oceanside, California. - CitroTech is a specialty chemical company listed on the NYSE American under the ticker CITR.

The details: - Farar has served twice as a United States Representative to the United Nations General Assembly, first after an appointment by President Bill Clinton in 1999 and again after an appointment by President Joe Biden in 2021. - CitroTech said Farar is only the second person to receive that distinction twice. - Farar was appointed in 2002 as a Commissioner of the Los Angeles Fire and Police Pensions system. - Farar has spent more than 35 years as Managing Member of JDF Investments Company LLC. - His private-sector background includes corporate development, strategic finance and merger transactions. - Farar has also served on boards of public and private companies and civic and educational institutions. - Those institutions include the Advisory Board of the Woodrow Wilson International Center for Scholars in Washington, D.C. - CitroTech said its partner network recently grew from two organizations to thirteen organizations. - The partner network now serves many of North America's highest wildfire-risk regions. - CitroTech also said it is deploying GPS-verified, AI-enabled fire defense solutions across a larger geographic footprint. - CitroTech said its long-term fire inhibitor is recognized by the U.S. Environmental Protection Agency's Safer Choice program. - CitroTech said the product is the only long-term fire inhibitor recognized by the EPA Safer Choice program and tested to UL GREENGUARD Gold standards. - The company said its products are designed for homes, wood products, wildfire prevention and asset protection. - CitroTech said its business is supported by a growing patent portfolio, a recurring-revenue model and a scalable approach. - CitroTech is a B2i Digital Featured Company. - More information is available in the company's profile. - CitroTech also directs readers to the company's website.

Between the lines: - The advisor hire appears aimed at strengthening CitroTech's credibility with government agencies and public safety organizations. - Farar's background suggests CitroTech wants a connector who can move between policy, business and emergency-response conversations. - The company is pairing the appointment with a message about commercial traction, which can signal momentum to investors and potential partners.

What's next: - CitroTech said Farar will help identify and develop strategic commercial opportunities. - Farar said he will work with the leadership team to expand strategic relationships and support broader deployment of the technology. - The company expects his experience to help expand awareness and adoption across public and private markets. - CitroTech undertook no obligation to update forward-looking statements in the release.

The bottom line: - CitroTech is adding a well-connected public-policy veteran as it pushes harder into wildfire mitigation and public-safety markets.