Signature Athletics names Laurel Springs its official educational partner

Signature Athletics has entered a platform-wide partnership with Laurel Springs School to connect student-athlete families with online education, enrollment perks and recruiting-focused content. The deal ties together Signature Locker and Signature Media to serve families balancing academics and sports.

Why it matters: - The partnership links youth sports participation with flexible online schooling, a combination aimed at helping student-athletes stay on track in the classroom and on the field. - Families who enroll through Signature Athletics get a Laurel Springs spirit wear experience and access to education guidance tied to academics, NCAA eligibility and college recruiting. - Signature Athletics is building this around its goal of getting 10 million new kids playing sports by 2030.

What happened: - Signature Athletics announced a platform-wide partnership with Laurel Springs School on Aug. 17, 2026, and named Laurel Springs its Official Educational Partner. - The partnership is being delivered through Signature Locker and Signature Media, two consumer-facing brands under Signature Athletics. - Signature Locker launched a dedicated Laurel Springs spirit wear team store. - Signature Media will host Laurel Springs educational content in the Sports Parent Survival Guide.

The details: - Enrolling families through Signature Athletics will receive an exclusive, curated swag pack as a welcome gift. - Laurel Springs content will focus on academics, NCAA eligibility and the college recruitment process. - Signature Athletics CEO Dan Soviero said the partnership reflects a belief that academic success and athletic achievement are complementary. - Laurel Springs Strategic Partnerships & Development Manager Jack Dempsey said the partnership is designed to reach more families looking for education that fits a child’s athletic schedule. - Signature Athletics described Laurel Springs as the exclusive educational partner. - Signature Locker is Signature Athletics’ on-demand uniforms and team stores platform. - Signature Media is Signature Athletics’ youth sports media network and includes the Sports Parent Survival Guide and the Program Director's Playbook.

Between the lines: - The deal gives Signature Athletics another way to extend its ecosystem beyond sports programming and into family decision-making around school choice. - Laurel Springs gains a direct channel to sports families who may value a school model built around travel, training and recruitment demands. - The content component suggests the partnership is as much about parent education as it is about school enrollment. - Laurel Springs also uses NCAA-approved, AP and Honors courses, which aligns with the recruiting and eligibility focus of the collaboration.

What's next: - Families who enroll through Signature Athletics can expect the Laurel Springs spirit wear store and swag-pacK offer to remain part of the partnership rollout. - Laurel Springs will continue contributing expert educational content to Signature Media’s sports-parent audience. - Laurel Springs Virtual Open Houses continue throughout the year, and attendees are eligible for a waived $300 enrollment registration fee. - Signature Athletics says it will keep building partnerships that support its broader youth sports growth mission.